WHO IS GLOBEX?

GLOBEX has been a designer and distributor of eyewear for almost 70 years, offering opticians a wide range of optical frames in its range of 6 brands. Located in the south-west, near Bayonne, the company is part of a French eyewear group that has almost 70 employees.

ARTISANAL HERITAGE

Founded in Paris in 1949, GLOBEX has been a forerunner in the distribution of branded optical frames, launching collections for leading French companies such as: Molyneux (the first French label, created in 1906), Jean-Paul Gauthier, Karl Lagerfeld, Chloé, and today Serge Blanco. Ever since, GLOBEX has maintained its values and traditions in eyewear, enriching its know-how, the core of the company.

The GLOBEX STORY

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1949 CREATION OF GLOBEX

Mr Zydon founded the company GLOBEX in Paris, at 45 rue d'Hauteville, in a pharmacy that sold spectacles manufactured in the USA and Germany.

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1954 GLOBEX : AN EYEWEAR MANUFACTURER

Mr Haas, Mr Zydon's cousin, joined Globex and became its manager when Mr Zydon decided to relocate to Brazil. Globex marketed glasses for the Maggy Rouff brand (which were manufactured by the Landry company in Oyonnax) and Edward Molyneux (manufactured by the Calaman company in Oyonnax).

France and Italy were, at the time, well known for their manufacture of spectacles, until the 1970s, since which time most have been made in Asia. Maggy Rouff and Edward Molyneux were fashion designers, contemporaries of Giorgio Armani, Karl Lagerfeld, Thierry Mugler, Paco Rabanne, and Jean-Paul Gaultier etc.

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1960 THE NEW MATERIALS

Plastic and synthetic materials began to be used in the manufacture of glasses, replacing, among other things, tortoiseshell.

Mr Haas recruited Mme Haron in an administrative role, who soon took on responsibility for corporate strategy and production. That same year, Mme Haron moved to the US to run the business in New York that Globex had acquired.

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1968 INTERNATIONAL OPENINGS

Eight years later, they decided to sell the U.S. company and Mme Haron returned to Paris to create the OPTAR (glasses) company in association with Mr Hass. This company was completely absorbed by Globex in 1970. From that point, Mr Hass and Mme Haron became the twin pillars of Globex.

The Maggy Rouff and Molyneux brands continued on their way and the Basic Line brand, intended for a younger audience was developed. It should be noted that Globex was one of the first companies to launch branded sunglasses, and the first to manufacture in Japan, a country renowned for the quality and the technical nature of its products. Globex glasses are sold worldwide.

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1985 JEAN-PAUL GAULTIER

Globex became a key brand and thanks to its know-how and reputation, and marketed Jean Paul Gautier glasses for 10 years. It also has a turnover of 60 to 70% of the glasses manufactured by the Japanese company Murai. Other prestige brands were marketed by Globex, such as Karl Lagerfeld and Chloe.

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1996 SALE OF GLOBEX

Mr Haas decided to sell Globex, as his children are not interested in the business.

Mr Lacommere, an optician by trade, became the owner of the business of which he himself had been a client. Globex moves to St Pierre d'Irube a year later. Globex restructured and began relationships with the German brands Jo Meurer & Mega Top and EBM, which lasted until 1985. They continued to market the Maggy Rouff, Molyneux, and Basic Line 3½ brands (today Molyneux Cobalt).

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2001/2009 NEW BRANDS

The Globex brands were : M & G, Maggy Rouff, Molyneux, and Nuances (ex Basic line).

The licensed brands were: Rica Lewis (for 2/3 years), M.Dia (from 2003 to 2008), Complices NY (since 2008) and Serge Blanco (since 2009).

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2015 BRAND DEVELOPMENT

Globex brands are: M & G, Maggy Rouff, Molyneux & Molyneux Cobalt, and Nuances.

The licensed brands are: Serge Blanco, Complices NY: for young men and women (sales by the same brand of clothing in supermarkets lead to an interruption in the purchase of glasses)

The best sales were achieved by M & G, Maggy Rouff, and Serge Blanco.

BtoB2C KNOW-HOW

All our products are designed in collaboration with opticians from our design office. Innovation is at the heart of our research, whether in the development of specific tools or the types of materials used. Close attention to quality and respect for European standards are perfectly integrated into the manufacturing process.


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